Case Study
TrueProject Website Redesign
Improving an enterprise SaaS product's website, messaging, and brand experience to better communicate business value and support conversion.
Company Overview
TrueProject is an enterprise project intelligence platform that helps organizations identify project risks earlier and improve portfolio performance. As TrueProject grew into a more mature SaaS platform, the website needed to better reflect its value, credibility, and market position.
My Role
- UX/UI Design
- Content Strategy
- Front-End Development
- Information Architecture
Project Context
The existing site had strong product information, but the overall experience needed clearer messaging, stronger business-value framing, and a more polished presentation for executive and project management audiences. This project focused on business-value messaging, improved content structure, polished visuals, and clearer conversion paths.
Case Study Coming Soon
I'm currently writing my design process for this case study. In the meantime, please check out the completed live website.